Belvedere Maintenance Welcomes Mark Obidniak

Canadian cleaning company Belvedere Maintenance is pleased to welcome Mark Obidniak to the team.

A marketing and brand manager, Obidniak is fluent in English, French and Polish; and he is currently learning Italian. For 11 years, he enjoyed his role as Vice President at Admark Communications and Designs in Montreal, Quebec. Admark’s diverse portfolio meant Obidniak got to work with an array of interesting sectors, including pharmaceutical, pet products, telecommunications, food, fashion and finance.

To fuel his passion for helping clients get the most out of their brands and to maximize their marketing dollars, Obidniak left Admark in 2010 to launch ‘Nmore Brands Inc. The standout product of ‘Nmore was gel’nbath – which was managed and developed by Obidniak. He coordinated the import/export of products with overseas suppliers; designed marketing materials such as packaging, websites, multimedia and ads; analyzed industry competitors and presented gel’nbath at 14 trade shows during a 22-month period.

Notably, Obidniak took the gel’nbath product on CBC’s Dragon’s Den where he received three offers from the hard-to-please Dragons. Despite the scrutiny and hard-hitting questions of the Dragons while the cameras rolled, Obidniak kept cool under pressure, recited the facts and figures of his company and the product with ease, and took the time he needed to ponder all the offers before accepting the one that worked best for him, his partner and for gel’nbath.

After selling the brand gel’nbath in 2013, Obidniak turned to consulting, and worked as a contract marketing manager for Wildfire Environmental Inc. Using traditional print and social media tools, he created both short and long-term strategies that were designed for self-sustainment following the end of his contract with the company.

For his extensive knowledge, passion in entrepreneurship, marketing and brand management, endless enthusiasm, bright ideas and progressive strategies, Belvedere Maintenance is delighted to welcome Obidniak to the team as a managing partner. Belvedere has over five years of experience in making buildings shine; their work philosophy meshes seamlessly with Obidniak’s one of outstanding customer service and perfection in products and policies.

“I am able to find the best quality and prices through my extensive, global network of suppliers,” smiles Obidniak of what he brings to the partnership, “and I strongly believe in using today’s technology, along with traditional methods, for product placement and brand identity. The key is in knowing your market and catering to your demographic. For example, is the audience more likely to respond to Twitter or to a radio ad? Will having billboards drive customer traffic or will an aggressive web-based strategy work better? These are just some of the things I consider when positioning a brand.”

Belvedere has a spotless reputation. Obidniak will take them to the next level. To learn more, visit belvederemaintenance.com and ca.linkedin.com/in/obidniak.